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Rosemont Horizon - 3/23/97 |
1997 was the WWF's ratings nadir during the Monday Night War with WCW. They were right in the middle of an 82-week trouncing, and their PPV buyrates reflected that - 'Mania 13 did an abysmal .72 I believe.
But early '97 was also the very beginning of the Attitude era, before the WWF even fully acknowledged that the business was radically changing. Snow-white babyface characters were no longer cool to cheer for; instead it was a foul-mouthed, beer-swilling, redneck bully named Steve Austin who captured the fans' imagination and became their hero. The company was about to switch gears in a major way.
The WWF's original plan for WrestleMania 13's centerpiece was a rematch of Bret Hart vs. Shawn Michaels from the previous year. Shawn apparently suffered a knee injury just 6 weeks before the big show (which may or may not have faked, to avoid doing the job for Bret) and announced that he'd be taking time off indefinitely, thus relinquishing the WWF Title. This left the company scrambling for a new main event to build the show around.
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Sucky main event, but this was a nice moment |
Two title changes later, and the belt was back around the waist of Sycho Sid, who it was announced would be defending against The Undertaker (marking the first time Taker would challenge for a championship at WrestleMania). Seemingly Taker and Sid tried to emulate the Taker-Diesel match from 'Mania 12, but unfortunately it failed to live up to that match, and a subpar main event was the result. This match went too long and, as was often the case, Sid looked lost for much of it. Taker finally won the WWF Title however, giving the show a feel-good ending.
The other big matchup was the aforementioned Steve Austin vs. an angry, edgier Bret Hart in a no holds barred Submission match, with UFC import Ken Shamrock as the guest referee. The ensuing battle was nothing short of legendary. From an action standpoint there have certainly been better matches (including Bret-Austin 1 at Survivor Series '96, IMO), but I can't think of a better example of pure storytelling in a wrestling match (in WWE at least). Bret went into this match the babyface and left a reviled, vicious heel. Austin went into the match a nasty bully and emerged as a gallant, tough-as-nails anti-hero. The visual of Austin being trapped in Bret's Sharpshooter as torrents of blood streamed down his face became one of pro wrestling's iconic images. Masterful work by both guys.
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Is there a more violently iconic image in the history of wrestling? |